LIFE BASED VALUE
LOCATION
ITALY
SECTOR
SOCIAL INCLUSION & GENDER
YEAR OF INVESTMENT
2019
Need
Women represent over 50% of the world population. Although the effectiveness of their contribution to the growth and well-being of families and communities is commonly recognized, women continue to be underrepresented in leadership positions and to have greater difficulty accessing, compared to men, the social and financial resources that could increase their success. Making children cut by one-third women’s payroll prospects. It diverts their energies and finally puts them in front of the choice between professional career and family. Italy is among the European countries that invest less in family policies: 1.8% of GDP. The consequences are felt above all on the female employment rate, standing at 49.5% and clearly below the EU average. In 2018 out of 49,451 parents who left the job voluntarily, the mothers were over 35,000. The reason is always the same: incompatibility between work life and family. And the problem is largely cultural: 4 out of 10 Italian men think this is right.
Solution
Life Based Value is an EdTech Company that creates innovative solutions for the development of human capital. Since 2015, Life Based Value transforms life experiences into training opportunities, thanks to the proprietary training methodology MAAM, based on “Life-based learning”, and the digital learning platform.
MAAM® is based on a scientific research in progress since 2012 and validated at national and international level. It makes caring experiences, especially those of parenting, a master’s degree in soft skills that develops productivity, efficiency and enforces engagement between employees and employers.
From 2019, Life Based Value enriches its offering with masters and other tools addressed to all working caregivers, through the integrated Life Ready® solution. A Life Ready® company values diversity and recognizes the benefits deriving from the “work” synergy of its employees as valuable assets, which ensures an overall increase in organizational efficiency and well-being.
Impact
In 2019 Ma’am training modules and platform have been adopted by over 60 companies and used by over 7,000 mothers and fathers.
Program participants confirm an improvement in skills up to + 35%.
75% say they find themselves with more energy and skills, 79% say that thanks to MAAM they can reveal and use more about themselves at work.
Given its positioning in corporates’social supply and welfare value chain , Life Based Value is also regarded as an ethical partner for the corporate world.
MAAM has been awarded worldwide as a social innovation able to change the paradigm of work-life balance.
